My Favorite Hockey Swag Brands: Representing the Rink in Style

As a hockey mom, I love finding gear that lets me represent my kid's team and the sport in style. From custom hats to graphic tees, there’s a sense of pride in wearing hockey swag that shows we’re part of the hockey family. Over the years, I’ve discovered some fantastic brands that blend comfort, durability, and hockey culture perfectly. Whether you’re a fellow hockey parent or a player, here are some of my favorite hockey swag brands that stand out both on and off the rink.

• Glass Bangers

If you're into bold designs with a bit of attitude, Glass Bangers has got you covered. Their gear is unapologetically hockey—think edgy graphics, witty sayings, and a whole lot of personality. My family loves their t-shirts and no-nonsense spirit of the sport. Every time I throw on a Glass Bangers shirt, I feel like I’m part of a unique club of hockey diehards. They also do a lot for the hockey community, supporting local teams and causes, which makes me love them even more.

• Iron + Steel

Iron + Steel is a newer find for me, but I’m already obsessed. Their apparel is all about strength, both in style and durability. I’ve been impressed with how well their sweatshirts hold up during those long, cold days at the rink. What sets Iron + Steel apart is their clean, minimalist designs paired with high-quality materials. If you’re looking for something that’s a little more understated but still screams hockey, this brand is definitely worth checking out. Their pieces are versatile enough to wear on game days or just running errands.

• Howie’s Hockey Tape Apparel

Everyone knows Howie’s for their top-notch hockey tape, but have you checked out their apparel? They offer everything from beanies to performance gear, all with a clean, classic look. I love that their stuff isn’t just stylish but practical too—perfect for a long day of cheering on your kid from the stands. Their hockey culture is authentic, and I appreciate how their designs are geared towards players and fans alike.

• Sauce Hockey

For a blend of streetwear style and hockey culture, Sauce Hockey is where it’s at. Their clothes have this cool, laid-back vibe with plenty of references to the hockey lifestyle. You’ll find a mix of fun graphics, like a bottle of hockey “sauce” or pucks, alongside more classic designs. They have a lot of personality, and their designs resonate with anyone who lives and breathes hockey. Bonus points for their super comfy hoodies, which are a must-have for those early morning rink sessions.

• Gongshow Gear

No hockey swag list would be complete without Gongshow. This brand has been around for a while, and they’ve nailed the casual, relaxed hockey aesthetic. From their famous “Beauty” hats to their comfy joggers, Gongshow’s gear is made for hockey lovers. They have fun with their designs, mixing humor and tradition in a way that makes you proud to wear it. Plus, their quality is top-notch, so you know your Gongshow stuff is going to last through all the games, practices, and weekend tournaments.

• True Hockey Apparel

True Hockey might be known for their gear, but their apparel line is worth a mention too. It’s sleek, simple, and ideal for anyone who likes to keep things classic. Their clothes are perfect for players and parents who want something that can go from the rink to everyday life without skipping a beat. I love their clean logos and the way they incorporate hockey into a more modern, streamlined look.

• Violent Gentlemen

If you’re looking for a brand that mixes hockey grit with a touch of class, Violent Gentlemen is a standout. Their name says it all—they embrace the tough, hard-hitting side of hockey while maintaining a sense of honor and respect for the game. I love how their designs reflect that duality, with bold, aggressive graphics paired with clean, timeless styles. Their apparel is perfect for hockey parents and players who want to represent the game with a bit of edge. Whether it’s their iconic “Honor the Game” tees or their sleek hats, Violent Gentlemen delivers hockey swag that’s stylish and tough, just like the sport itself. Plus, their gear is super comfortable and built to last, which is essential when you’re spending hours at the rink!

Why Hockey Swag Matters

As a hockey mom, it’s not just about looking good—it’s about showing support. Wearing these brands is a way to represent the sport, the team, and the hours we spend cheering, carpooling, and organizing. Hockey swag is also a conversation starter. There’s something special about meeting another parent wearing the same brand and instantly knowing you share that same passion for the game. It builds community, and that’s what makes these brands even better.

Final Thoughts

Whether you’re into the edgy vibe of Glass Bangers, the sleek simplicity of True Hockey, or the streetwear feel of Sauce Hockey, there’s no shortage of options when it comes to repping your love for the game. These brands have become staples in my hockey wardrobe, not just because they look good, but because they capture the spirit of the game.

What are your favorite hockey swag brands? Let me know in the comments below! I’m always on the lookout for new gear to add to my collection.